Art Direction, Design & Original Artwork

Album packaging for Thrice’s Major/Minor. Taking obvious cues from Mark Rothko’s work, the original artwork for the release was made to feel lonely and austere. The album’s concept cenetered around the extreme ups and downs in the band’s personal lives around the album’s recording — births and deaths. The images needed to convey loss, but also the sensation that you are moving at breakneck speed, life being experienced in a blur. Thinner paper stocks were used to accelerate signs of aging, and metallic inks were used throughout.