Scrappy’s BittersOnly The Best Gets Bottled
Scrappy’s Bitters make the best bitters for the best bartenders. The brand wanted a website that featured bright and colorful photography, both of their extensive product line, but also their hand-made manufacturing process. The design has recieved Addy Awards at both the city and district levels from the American Advertising Federation.
Creative Direction: Jesse Bryan
Code: Belief Agency
Words: Cali Schmidt
Photography: Kyle Johnson
The website’s layout and details are inspired by Scrappy’s Bitters iconic labels, designed by Megan Bailey. The labels had to be dissected and redrawn as clean monoline illustrations.