About Jordan Butcher — 

I was born and raised in North-Central Appalachia in the shadow of Pittsburgh, PA and Washington, DC. Growing up in a place so heavily shaped by working class culture had a profound impact on my aesthetic. It’s a sensibility that’s never too far removed from the center of my work, with a tendency to err on the side of organic, highly-textured imagery with clear, clean typography. It rides a fine line between well worn, and highly polished.

Along with blue-collar mountain America, my interest in design and art can’t be teased apart from my love of outsider culture. The influence of Washington DC’s 1980s punk movement shaped my point of view and has remained an influence on my work. I don’t believe these two worlds are at odds. In fact, I think they work together. The no-bullshit blue collar ethic mixed with a little youthful nervous energy makes the most compelling work for my money.

As an Art Director and designer I’m best known for GRAMMY-nominated album packaging and ADDY Award winning branding work. In the past 15 years I’ve worked both in-house and on the agency side, so I’ve come to understand the nuance (and the politics) of both. I love working with legacy brands who are trying to re-establish their name in a new era. I also love creating work for specific spaces, no matter how niche or wide-reaching. I find I work best when I get to really know the client, see where they’ve been, and get a clear idea about where they need to go. The best relationships, professional or otherwise, are marked by honesty and communication.


Philosophy & Process —

The best solutions are never overcomplicated. In fact, timeless design is easiest to achieve when it isn’t over-thought and instead keeps the primary goal front and center: solving the problem. Going backwards to see what came before is always the best way to inspire the future. The truth is, I’ve found most problems have already been solved somewhere in time. In other words, “on-trend” design is rarely the right answer. If design is about solving a specific problem, it’s unlikely something “popular” is going to be the best solution. It may fill a need for a time, but it will ultimately need to be revisited (and sooner than you’d like). The world is a fickle place, and I believe design, like a good leather armchair, should get better with time.

So how do we make this happen? (The operative word here is we.) I work with my clients, rather than for my clients. Collaboration is essential to my process. The only way to effectively solve a problem is to understand it from every angle. Once I understand why do you do what you do, where you want to go, what you value, and who your customers are, we can begin to form ideas for how to best communicate together. Then comes the fun part: execute, refine, and deliver.


Services — 

Advertising
Art Direction
Branding
Brand Guidelines
Consultanting
Concept Development
Curation
Design
Environments
Exhibition
Identity
Installations
Naming
Print
Packaging
Websites
Social Media Content
Signage & Wayfinding


Select Clients — 

NBC
REI Co-op
ARB 4×4
Filson
STX Entertainment
Relativity Media
Four Barrel Coffee
Universal Music Group
Sony Music
Canlis
Sub Pop Records
Roadrunner Records
AEG Presents
Nettwerk Music Group
Warner Bros. Records
University Of Washington
Red Light Management
Relativity Media 


Work samples available upon request.
info@studioworkhorse.com

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